Our Story



Why "Red Elephant"?

The Red Elephant first started with a color. Red is the color of two of the most chocolate holidays— Christmas and Valentine’s Day. Now we had to ask, red what? We wanted a symbol that encompassed the warmth and togetherness of holiday time, and more than that, the chocolate experience we wanted to convey of history and mystery. Enter the elephant. With its sociability, intelligence, legendary past, and (dare we say) “cuteness,” the elephant won our hearts. Wouldn’t you want to give our Red Elephant a hug?